For homework, read the article "Ulterior Motives: What Does Advertising Do" by Art Markman, Ph.D. First, define "affective conditioning" and how it works in advertising. Then, find an ad online that utilizes this technique. Discuss how the advertisement uses affective conditioning and the effects it has on the viewer. In what ways is the ad creating a positive association with the product and other things "we probably feel pretty good about already"? How or why is this effective?
Please discuss in 8-10 sentences. Also, too, please include a link to the advertisement.